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Another successful insurgent marketing press was the "Piano Stairs" undertaking by Volkswagen in 2009. The troupe located a arrange of pianissimo keys on a stairway in a in use tube send in Stockholm, Sweden, and filmed people's reactions as they played the keys while walk up and downhearted the steps. The telecasting went viral and generated millions of views on mixer media, showcasing Volkswagen's committedness to conception and creativity. Simply with totally these advancements and innovations, thither are likewise challenges that advertisers mustiness be fain to confront.

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