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AugustA Content Analysis of Vaping Advertisements on Twitter, November 2025
Many tweets in our pattern linked on to websites that supplied the advertised product for buy, and research reveals that minors can easily purchase vaping merchandise on-line (29). Thus, liquidmischen further analysis is needed on how to reduce the publicity of younger people to vaping advertising and hotvape the way to finest verify that underage individuals cannot purchase such products on-line. Such an analysis ought to doc whether the externally linked websites use any age restrictions to prevent viewing the website or buying products on-line.
Finally, if a hyperlink was provided in the tweet, the kind of website linked was identified as eBay, Amazon, a vape shop site, or another webpage. We used info from the brand’s web site or on-line retailers to categorize summary or ambiguous flavor descriptions (eg, Purple Haze). All e-cigarette products were additional sorted into one of 3 taste categories: flavored (eg, fruit, spice, vanilla, chocolate, coffee, alcohol); menthol (eg, liquidmischen wintergreen, ice mint); and vapeprodukte common (eg, authentic, common tobacco).
We coded UPCs with each flavor and menthol characterizations (eg, watermelon mint) as flavored. Nationally, flavored disposable and prefilled cartridge gross sales elevated.
The prevalence of vaping is highest amongst young adults compared with all different adults, and preliminary analysis means that promoting flavored e-cigarettes will increase curiosity in vaping among young individuals (21). This curiosity is troubling because the harms of vaping-associated products are largely unknown (4) and vapemod information concerning the potential opposed results of inhaled flavorings is scarce (22).
Our observations of colorful vape pens and flavored e-juices in Twitter advertisements are novel observations and advance the understanding of tactics in advertising and marketing vaping merchandise. Finally, for states, we calculated the percentages of flavored and menthol e-cigarette unit sales from 2012 by way of 2016 and for 2015-2016 and the AMPC for liquidmischen each year. We aggregated data in 4-week periods for the 48 contiguous states and the District of Columbia for the 5-yr period from 2012 via 2016.
Knowledge from vape retailers and internet sales were not accessible. The Nielsen Firm (Nielsen) collects knowledge from a big, representative pattern of retail outlets and applies a proprietary weighting method to venture whole gross sales in variously outlined geographic areas. The data embody Universal Product Code (UPC) sales from 2 distinct retail channels: comfort shops and all different outlets mixed.
Convenience stores include franchise, chain, and unbiased convenience stores which will or could not sell gasoline.
This information could be useful in understanding how future US vaping-associated rules could or could not have oversight on the varieties of advertisements visible on a globally used social media site corresponding to Twitter. First, because the research was exploratory, it examined only a small pattern of vaping-associated tweets during 1 month; a larger pattern of tweets over a longer period of time could have altered our findings. For each e-cigarette product class, the AMPCs, which measure the relative change through the time interval, were assessed by 12 months and vapedeutsch over the total study interval.
We used Joinpoint software model 4.
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